J.M. Weston's historic boutique is celebrating its 100th anniversary with a brand new decor. It was in 1922 that Eugène Blanchard, son of the founder, opened the very first J.M. Weston boutique, at 98 boulevard de Courcelles, in Paris...

For the occasion, this shop has taken on new clothes: it has been completely redone, under the leadership of Olivier Saillard and his design studio. Right from the entrance, the artistic director of the House was inspired by the front of the Jean Désert gallery, inaugurated by Eileen Gray herself, in 1922…

To dress up this decor, artistic poems, inspired by the surrealist universe, were typed on a typewriter before being placed on a carpet, on a frieze, on the upholstery of the seats. The words, swirling like imaginary circles, invite all lovers of beautiful shoes to rediscover Weston's vocabulary.